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SMTPBOXES BLOG

The unified blog for email marketing tips

SMTPBOXES APIs

Nov 142020

This post is intended to describe our 2 APIs that we have at this moment (14.11.2020), and could be updated as SMTPBOXES upgrades as well.
The first API that we are going to talk about is:

FRAPI (feedback response API).

This API serves as feedback to any web application you have by providing bounce statistics from the email letters sent via SMTPBOXES simple online platform (SOP) or your web application / SMTP Client.

With the help of the following figure, we will try to explain the entire email sending and bounce handling process. It really isn't that difficult that it seems.

Figure 1
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 Let's go from the START of this scheme and follow the workflow.

Estimated reading time: 4 minutes, 0 seconds

How to work with API (essential Q&A)

Nov 102020

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If you’re not a developer, but you work in tech, the term API is probably something you understand in a conversational sense. You likely know what it stands for (application programming interface), and perhaps your teams use APIs to do their job—or maybe it’s even the product itself.
Understanding the deeper principles behind APIs will help you better market, sell, or use these technologies yourself.

This post explains how APIs work, how developers build them, and how to use them (with real-world examples).

Estimated reading time: 5 minutes, 3 seconds

Why do emails render differently?

Nov 072020
 

Let's imagine that you just spent hours conjuring up a kick-ass email. But as you go to send it, you notice that the preview that just hit your inbox looks off. Maybe an image is misaligned, there are broken layouts, text is underlined when it shouldn't be, or there's more added to the footer that makes it look terrible. Welcome to the world of email rendering. You would think that after almost 50 years of emails being sent that we'd have a solution for this.

You'd be wrong.

Unlike other visual mediums, email's complications come from how different systems interpret the code of the email. If we bundle webmail clients together with browsers, there are five major factors that determine how an email renders:

  1. Email service providers (ESP)
  2. Operating systems
  3. App and web-based email clients
  4. Screen sizes
  5. Images enabled/blocked/dynamically inserted

Estimated reading time: 4 minutes, 37 seconds