The phrase “great content” frustrates the spit out of day-to-day business owners.
The struggle for creating great content is because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Thankfully this isn’t true. Creating useful content is an evolutionary process guided by specific metrics.
Content marketers have many tools for creating relevancy and trust with their audience. Content can be packaged as email, video, audio podcasts, online mini-sites, downloadable PDFs, physical direct mail, and more. The challenge is creating and implementing a methodology that is versatile enough to apply to many content types. Today, I’ll use our Profitable Content Methodology to dissect what makes a “great blog post.”
At the same time, we’ve seen the emergence of Chatbots, which can be effective when people engage with your website. Forty-five percent (45%) of consumersreport they prefer to use chatbotsto communicate with brands when it comes to getting a quick response, while a survey by Campaign Monitor revealed email was among their most important channels to customer communications.
Mark Twain once said, “Nothing so needs reforming as other people’s habits.”
It’s easy to look at friends, coworkers, or competitors and point out their bad habits. Twain was quick to recognize the hypocrisy in that behavior. We all have room to improve, but what does it really take to find your place among the successful email marketers? Let’s focus on the good habits.
Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations… and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and your tools out to craft your Black Friday and Cyber Monday email marketing campaigns.
Raise up, email marketers: it’s time to design the perfect Black Friday and Cyber Monday emails. Just follow our steps and check out all the amazing Black Friday email examples we’ve picked out for you, and you’ll create a masterpiece.
The most powerful nonprofit emails tell compelling stories through videos, interviews, and long-form blog posts. Educate the audience, thank them, and share campaign milestones in both your emails and your website to increase donations. These elements can help your audience understand the value of the nonprofit organization and why they should support the mission.
Nonprofit emails should be transparent with audiences, answering the following questions: Who is the nonprofit organization? Why is the organization asking for money? What is the organization’s mission? What does the organization do with the money?
I'm constantly reading that email marketing is now not worth it, it is dead as well as controversial theories.
Legend: B2B (Business-to-Business), B2C (Business-to-Consumer), ROI (Return on Investment)
Email communication is still essential as of 2020 and it will be at least until 2040 !
As we all know everyone working in an office has an Email. That is why B2B emails have solid ground. There is no alternative so far, at least nothing professional as Email is.
B2C emails are the ones where most concern is. But as a marketer you can focus on B2B or B2C emails depending on your niche.
Consumers/Customers won't have alternative to email as well.
Why do I think like this? Well, all email pessimist are based on the fact that email exists since 1971 and because technology evolves really fast it is logical that it will be replaced by something else. But hey... Ever received a Viber message for a product? I did ! Is that an alternative ? - Yes. Is it good alternative ? - No! Just no way!