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The unified blog for email marketing tips

5 Habits of Highly Successful Email Marketers

Nov 122020
trophy graphic for email marketing habits
 

Mark Twain once said, “Nothing so needs reforming as other people’s habits.”

It’s easy to look at friends, coworkers, or competitors and point out their bad habits. Twain was quick to recognize the hypocrisy in that behavior. We all have room to improve, but what does it really take to find your place among the successful email marketers? Let’s focus on the good habits.

Email on Acid surveyed email marketers to find out more about how they define and measure success. We released those findings in our exclusive report, Success in the Inbox: The Keys to Effective Email Marketing. The survey also revealed some common criteria for a top-tier email marketing program.

We created the infographic below to highlight these keys to success. Keep the following concepts in mind as you launch new campaigns and elevate your team to success!

Estimated reading time: 4 minutes, 45 seconds

Black Friday Email Marketing Tips

Nov 102020

Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations… and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and your tools out to craft your Black Friday and Cyber Monday email marketing campaigns.

Raise up, email marketers: it’s time to design the perfect Black Friday and Cyber Monday emails. Just follow our steps and check out all the amazing Black Friday email examples we’ve picked out for you, and you’ll create a masterpiece.

Estimated reading time: 11 minutes, 34 seconds

How These Nonprofits Drive Donations with Email

Nov 102020
 
 

The most powerful nonprofit emails tell compelling stories through videos, interviews, and long-form blog posts. Educate the audience, thank them, and share campaign milestones in both your emails and your website to increase donations. These elements can help your audience understand the value of the nonprofit organization and why they should support the mission.

Nonprofit emails should be transparent with audiences, answering the following questions: Who is the nonprofit organization? Why is the organization asking for money? What is the organization’s mission? What does the organization do with the money?

Estimated reading time: 10 minutes, 15 seconds

Why email marketing is NOT dead - 53.71% open rate

Nov 072020

I'm constantly reading that email marketing is now not worth it, it is dead as well as controversial theories.

Legend: B2B (Business-to-Business), B2C (Business-to-Consumer), ROI (Return on Investment)

Email communication is still essential as of 2020 and it will be at least until 2040 !

As we all know everyone working in an office has an Email. That is why B2B emails have solid ground. There is no alternative so far, at least nothing professional as Email is.

B2C emails are the ones where most concern is. But as a marketer you can focus on B2B or B2C emails depending on your niche.

Consumers/Customers won't have alternative to email as well.

Why do I think like this? Well, all email pessimist are based on the fact that email exists since 1971 and because technology evolves really fast it is logical that it will be replaced by something else.
But hey... Ever received a Viber message for a product? I did !
Is that an alternative ? - Yes.
Is it good alternative ? - No! Just no way!

Estimated reading time: 3 minutes, 9 seconds