If you have decided to market your business with email, it goes without saying that your marketing emails have to stand out. But you probably don’t want to spend ages creating each and every email. And that is where agile email marketing comes into play.
Not only is it important to be efficient with your time, but you must also be adaptable in today’s rapidly-changing business environment. Thanks to social media and the internet, it seems trends can shift overnight. In this post, we’ll take a look at how agile email marketing allows us to achieve these goals - and more.
The phrase “great content” frustrates the spit out of day-to-day business owners.
The struggle for creating great content is because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Thankfully this isn’t true. Creating useful content is an evolutionary process guided by specific metrics.
Content marketers have many tools for creating relevancy and trust with their audience. Content can be packaged as email, video, audio podcasts, online mini-sites, downloadable PDFs, physical direct mail, and more. The challenge is creating and implementing a methodology that is versatile enough to apply to many content types. Today, I’ll use our Profitable Content Methodology to dissect what makes a “great blog post.”
Our 5-Step Profitable Content Methodology
Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations… and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and your tools out to craft your Black Friday and Cyber Monday email marketing campaigns.
Raise up, email marketers: it’s time to design the perfect Black Friday and Cyber Monday emails. Just follow our steps and check out all the amazing Black Friday email examples we’ve picked out for you, and you’ll create a masterpiece.
The most powerful nonprofit emails tell compelling stories through videos, interviews, and long-form blog posts. Educate the audience, thank them, and share campaign milestones in both your emails and your website to increase donations. These elements can help your audience understand the value of the nonprofit organization and why they should support the mission.
Nonprofit emails should be transparent with audiences, answering the following questions: Who is the nonprofit organization? Why is the organization asking for money? What is the organization’s mission? What does the organization do with the money?
I'm constantly reading that email marketing is now not worth it, it is dead as well as controversial theories.
Legend: B2B (Business-to-Business), B2C (Business-to-Consumer), ROI (Return on Investment)
Email communication is still essential as of 2020 and it will be at least until 2040 !
As we all know everyone working in an office has an Email. That is why B2B emails have solid ground. There is no alternative so far, at least nothing professional as Email is.
B2C emails are the ones where most concern is. But as a marketer you can focus on B2B or B2C emails depending on your niche.
Consumers/Customers won't have alternative to email as well.
Why do I think like this? Well, all email pessimist are based on the fact that email exists since 1971 and because technology evolves really fast it is logical that it will be replaced by something else.
But hey... Ever received a Viber message for a product? I did !
Is that an alternative ? - Yes.
Is it good alternative ? - No! Just no way!