While we used to drop business cards in fishbowls, the internet has ushered in a new era of lead capture.
Email marketing is the gold standard in customer communication in 2020. According to McKinsey, email is 40 times more effective than social media at reaching and engaging consumers. Why? Because most emails are opened, and email is native to our mobile phones.
So, if you want to keep pace with your competitors, you must collect emails and engage your users with tools like Campaign Monitor. Let’s take a look at some of the best ways to collect emails.Nov 072020
Estimated reading time: 6 minutes, 3 seconds
The days of “email blasts” are in the rear-view mirror, and today’s modern marketers are aspiring to send highly targeted, personalized email campaigns that deliver relevant experiences to their subscribers.
Consumers expect to see the right message to the right person at the right time. This is the new age of Email marketing.
However, to power those messages, marketers have come to realize they don’t just need a large email list–they also need a quality email list.
Estimated reading time: 4 minutes, 12 seconds