Getting to the inbox should be a sender’s number one priority. After all, campaigns and emails can’t be successful if they never arrive. Even the most experienced senders run into occasional inboxing issues. Email is constantly changing and evolving as a communication channel, which means senders must change and evolve with it. Determining how and why your emails are ending up in spam is key to taking advantage of the power of email.
Emails get sent to spam for a wide variety of reasons, with no one-size-fits-all reason or solution. Every sender’s situation is unique. From fixing misleading language to improving a poor sending reputation, we’ve compiled our list of best practices to outline how to remedy a spam problem.
When it comes to online mail, spam traps can be the bane of many companies’ existence. Spam traps and your spam folder certainly aren’t all bad. They can help filter out the phishing scams, junk deals, and fake Nigerian princes to ensure that you’re getting the mail–and by extension, the information–you truly need.
Unfortunately, the same spam traps that help you filter your inbox are the same ones that can trip up many legitimate businesses if they’re not careful. With good guidelines and execution, however, these businesses can rest assured that their emails will land in their customers’ inboxes.
In this article, we’ll tell you more about spam traps and how to avoid them. Are you ready? Let’s go!