There isn’t a color in email marketing that will automatically guarantee success for your brand—but choosing the wrong color can mean your brand is overlooked by your target market. In fact, it is more likely that personal experience will determine what colors are attractive to an individual rather than a broad definition that determines what feeling each color evokes. So, rather than choosing colors based on the stereotypical meaning of color (ie. red means hot or fiery or angry and blue means calm or sad), choosing colors that are expected to be associated with a particular brand is more important. The more familiar a brand because of color association, the more comfortable a consumer is with it, and the more positively they react to the brand simply because it is familiar.
Brand personality types and what traits are associated with those brand types may have more influence over how a person reacts to a product or business than what colors are used.
The world as we know it has grown increasingly smaller as we integrate technology into every interaction that we have.
Whether it be collaborating with team members, project management, or even how we exercise. The email has been one of the main technologies perpetuating this change. It makes international business and collaboration more convenient than we ever thought possible.
Doesn't matter if you are negotiating with a product supplier in Asia, setting up a meeting with your partner offices in South America, or scheduling updates with clients in Europe. Email is the glue that holds this all together and makes the process easy and efficient. Think about if we actually had to call each other! Email streamlines the process and allows us to remain connected anytime, anywhere.
As the lingua franca of today’s business world, English is widely spoken among all business settings and most international business emails are conducted in English. That being said, you might be communicating with people for whom English is a second or third language. Mix this with different cultural nuances and that means that there’s no one size fits all approach to sending international emails. However, we’ve compiled these top 5 international email etiquette tips on how to make a good impression with all of your clients and colleagues across the globe.
Email marketing, not unlike most direct marketing efforts, will only work if you put some thought behind it. Not doing so will ensure whatever time and effort you did put in is wasted.
Think about the email you’ve received today. Chances are, there were a few that missed the mark. Maybe they got your name or industry wrong or they mentioned tradeshow season in July, when for you it starts in September. Untargeted email campaigns are, unfortunately, very common.
There’s good news: targeting your email campaigns is easier than ever because of the technology available. With some assistance and a good plan you can target your emails and get a better response rate.
So yet another person has told you your company needs to use social media as another contact point with your B2B clients. You’ve even studied up some on what B2B social media marketing is and begun to gather a pretty good pool of friends and contacts on Facebook and Twitter. But you may find those contacts tend to be individuals interested in your company rather than other companies looking to do business with you. What now?
The difference in social media solutions for B2B as opposed to B2C is not a matter or reinventing the wheel, but rather of refining your focus. By observing some established principles of effective social media combined with focusing on the social media tools best suited to your type of business, you can make social media work for your company. Here are some general observations and principles that will help make your B2B social media marketing efforts successful.
It’s Still About People – Companies don’t communicate; people do. Generally, the way another company becomes connected to yours through social media begins with one person in that company following yours. Learn to watch who has requested friendship on Facebook or is following your Tweets. Look for decision makers and focus on communicating back with them like you would a human being, not a “fan” or “follower”.
Be a Giver, Not a Taker – Social media is about joining in a conversation, not grabbing a bully pulpit. If the manager of another company requests to follow you don’t immediately start spamming him or her with sales information. Monitor what is going on with companies you want to do business with and join their conversation. This takes some time and doesn’t show the immediate results some would like, but over the long haul it works
Say Something Worth Hearing – Busy people don’t read blogs and tweets for recreation. They are looking for worthwhile information. David Armano, Senior Vice President of digital marketing firm Edelman Digital puts it this way; “The key is to provide value through thought leadership.” Executives, hard pressed for time, often don’t have time to plow through a 30 page white paper, but a four minute informative video clip or presentation they can link to from a Tweet may be just the ticket to elevate you to expert status in their mind.
Make Friends with LinkedIn – Many professionals and companies are missing the point of a targeted social media tool like LinkedIn. Make use of the Q&A section where members from different companies are already looking for answers to their industry questions. Those asking these questions are a built-in audience for those who can answer their questions. Join groups that a relevant to the type of business you are in. Start a topic on your own and thus build an audience of businesses managers who need the information and service your company can offer. Spend as much time on your LinkedIn profile as you would an ad in the paper, if not more. The ad will be yesterday’s news before long, but nothing ever truly goes away in the cyber-world.