For more than a decade, email has been the marketing channel that delivers the highest ROI. A study from McKinsey & Company reports that email marketing can be as much as 40 times more effective at reaching target customers than social media.
At the same time, we’ve seen the emergence of Chatbots, which can be effective when people engage with your website. Forty-five percent (45%) of consumers report they prefer to use chatbots to communicate with brands when it comes to getting a quick response, while a survey by Campaign Monitor revealed email was among their most important channels to customer communications.Nov 122020
Estimated reading time: 4 minutes, 47 seconds
While we used to drop business cards in fishbowls, the internet has ushered in a new era of lead capture.
Email marketing is the gold standard in customer communication in 2020. According to McKinsey, email is 40 times more effective than social media at reaching and engaging consumers. Why? Because most emails are opened, and email is native to our mobile phones.
So, if you want to keep pace with your competitors, you must collect emails and engage your users with tools like Campaign Monitor. Let’s take a look at some of the best ways to collect emails.Nov 122020
Estimated reading time: 6 minutes, 3 seconds
Mark Twain once said, “Nothing so needs reforming as other people’s habits.”
It’s easy to look at friends, coworkers, or competitors and point out their bad habits. Twain was quick to recognize the hypocrisy in that behavior. We all have room to improve, but what does it really take to find your place among the successful email marketers? Let’s focus on the good habits.
Email on Acid surveyed email marketers to find out more about how they define and measure success. We released those findings in our exclusive report, Success in the Inbox: The Keys to Effective Email Marketing. The survey also revealed some common criteria for a top-tier email marketing program.
We created the infographic below to highlight these keys to success. Keep the following concepts in mind as you launch new campaigns and elevate your team to success!
Estimated reading time: 4 minutes, 45 secondsNov 072020
The days of “email blasts” are in the rear-view mirror, and today’s modern marketers are aspiring to send highly targeted, personalized email campaigns that deliver relevant experiences to their subscribers.
Consumers expect to see the right message to the right person at the right time. This is the new age of Email marketing.
However, to power those messages, marketers have come to realize they don’t just need a large email list–they also need a quality email list.
Estimated reading time: 4 minutes, 12 seconds