There isn’t a color in email marketing that will automatically guarantee success for your brand—but choosing the wrong color can mean your brand is overlooked by your target market. In fact, it is more likely that personal experience will determine what colors are attractive to an individual rather than a broad definition that determines what feeling each color evokes. So, rather than choosing colors based on the stereotypical meaning of color (ie. red means hot or fiery or angry and blue means calm or sad), choosing colors that are expected to be associated with a particular brand is more important. The more familiar a brand because of color association, the more comfortable a consumer is with it, and the more positively they react to the brand simply because it is familiar.
Brand personality types and what traits are associated with those brand types may have more influence over how a person reacts to a product or business than what colors are used.
Master international email etiquette with these 5 tips
Nov 132020
The world as we know it has grown increasingly smaller as we integrate technology into every interaction that we have.
Whether it be collaborating with team members, project management, or even how we exercise. The email has been one of the main technologies perpetuating this change. It makes international business and collaboration more convenient than we ever thought possible.
Doesn't matter if you are negotiating with a product supplier in Asia, setting up a meeting with your partner offices in South America, or scheduling updates with clients in Europe. Email is the glue that holds this all together and makes the process easy and efficient. Think about if we actually had to call each other! Email streamlines the process and allows us to remain connected anytime, anywhere.
As the lingua franca of today’s business world, English is widely spoken among all business settings and most international business emails are conducted in English. That being said, you might be communicating with people for whom English is a second or third language. Mix this with different cultural nuances and that means that there’s no one size fits all approach to sending international emails. However, we’ve compiled these top 5 international email etiquette tips on how to make a good impression with all of your clients and colleagues across the globe.
