The unified blog for email marketing tips

Black Friday Email Marketing Tips

Nov 102020

Some things keep coming back faster than you expected them to. As soon as the summer heat starts to fade, stores magically become filled with Halloween and holiday decorations… and suddenly, you’re thinking to yourself, “oh, right, it’s that time of the year again…”. Yep, now’s the time to take your brushes and your tools out to craft your Black Friday and Cyber Monday email marketing campaigns.

Raise up, email marketers: it’s time to design the perfect Black Friday and Cyber Monday emails. Just follow our steps and check out all the amazing Black Friday email examples we’ve picked out for you, and you’ll create a masterpiece.

Estimated reading time: 11 minutes, 34 seconds

Best free tools for designing emails

Nov 072020

There are many things you need to remember when designing an email template. And it’s quite easy to make a silly mistake. Luckily, you don’t have to rely only on your knowledge and skills alone. There are many tools available for free that can enhance your work. It’s just a smart idea to use whatever you have available in order to create better emails faster and easier.

We have collected a few exceptional examples of products that are available for free. They are divided into two categories. The first is focused on the design and graphical parts of making an email template. The second category is all about writing, text formatting, and proofreading.

Estimated reading time: 8 minutes, 57 seconds

Why do emails render differently?

Nov 072020

Let's imagine that you just spent hours conjuring up a kick-ass email. But as you go to send it, you notice that the preview that just hit your inbox looks off. Maybe an image is misaligned, there are broken layouts, text is underlined when it shouldn't be, or there's more added to the footer that makes it look terrible. Welcome to the world of email rendering. You would think that after almost 50 years of emails being sent that we'd have a solution for this.

You'd be wrong.

Unlike other visual mediums, email's complications come from how different systems interpret the code of the email. If we bundle webmail clients together with browsers, there are five major factors that determine how an email renders:

  1. Email service providers (ESP)
  2. Operating systems
  3. App and web-based email clients
  4. Screen sizes
  5. Images enabled/blocked/dynamically inserted

Estimated reading time: 4 minutes, 37 seconds