The phrase “great content” frustrates the spit out of day-to-day business owners.
The struggle for creating great content is because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Thankfully this isn’t true. Creating useful content is an evolutionary process guided by specific metrics.
Content marketers have many tools for creating relevancy and trust with their audience. Content can be packaged as email, video, audio podcasts, online mini-sites, downloadable PDFs, physical direct mail, and more. The challenge is creating and implementing a methodology that is versatile enough to apply to many content types. Today, I’ll use our Profitable Content Methodology to dissect what makes a “great blog post.”
Our 5-Step Profitable Content Methodology