Getting to the inbox should be a sender’s number one priority. After all, campaigns and emails can’t be successful if they never arrive. Even the most experienced senders run into occasional inboxing issues. Email is constantly changing and evolving as a communication channel, which means senders must change and evolve with it. Determining how and why your emails are ending up in spam is key to taking advantage of the power of email.
Emails get sent to spam for a wide variety of reasons, with no one-size-fits-all reason or solution. Every sender’s situation is unique. From fixing misleading language to improving a poor sending reputation, we’ve compiled our list of best practices to outline how to remedy a spam problem.
We decided to monitor our service with one of the best in the market -> uptimerobot.com . During these years 2015-2020 we had 99.9% uptime in our internal statistics but we couldn't share this with you. This public service makes it possible and if you ever wanted email service that has minimal connection issues, you can rely on us. We hope we won't have any major issues even in the next 5 years. Unless an aircraft crashes in our building or something really bad happens, we will be here.
You can bookmark this link -> uptime.smtpboxes.com which should be available 24x7 so you can track how we do. If it says we are online and you can't open some of our other pages, you probably have some DNS/ISP issues.
Important - whole website maintenance in middle of December 2020
We will put brand new quality SSDs to our servers, which can take 2-3 hours time of outage. This should speed some things surely. Expect another quick post for this outage hours before it happens.
Let's imagine that you just spent hours conjuring up a kick-ass email. But as you go to send it, you notice that the preview that just hit your inbox looks off. Maybe an image is misaligned, there are broken layouts, text is underlined when it shouldn't be, or there's more added to the footer that makes it look terrible. Welcome to the world of email rendering. You would think that after almost 50 years of emails being sent that we'd have a solution for this.
You'd be wrong.
Unlike other visual mediums, email's complications come from how different systems interpret the code of the email. If we bundle webmail clients together with browsers, there are five major factors that determine how an email renders:
There are plenty of myths out there in the internet including that SMTP can work on different ports than port 25. While this is true (as well as for every protocol), port 25 is the reserved one for SMTP and the only one official.
What does that mean ? Well, you can send an email to an API or all kind of web applications out there, but in fact these services are mainly just "workers"*. These workers translate what you sent to them and they must have port 25 for the SMTP protocol or ports 465/587 for SMTPS (the secure version of SMTP) opened. And here's why.
The days of “email blasts” are in the rear-view mirror, and today’s modern marketers are aspiring to send highly targeted, personalized email campaigns that deliver relevant experiences to their subscribers.
Consumers expect to see the right message to the right person at the right time. This is the new age of Email marketing.
However, to power those messages, marketers have come to realize they don’t just need a large email list–they also need a quality email list.
When it comes to online mail, spam traps can be the bane of many companies’ existence. Spam traps and your spam folder certainly aren’t all bad. They can help filter out the phishing scams, junk deals, and fake Nigerian princes to ensure that you’re getting the mail–and by extension, the information–you truly need.
Unfortunately, the same spam traps that help you filter your inbox are the same ones that can trip up many legitimate businesses if they’re not careful. With good guidelines and execution, however, these businesses can rest assured that their emails will land in their customers’ inboxes.
In this article, we’ll tell you more about spam traps and how to avoid them. Are you ready? Let’s go!