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SMTPBOXES BLOG

The unified blog for email marketing tips

What is a SMTPBOX and how does it work ?

Feb 092021

 

In pretty much all web services there is some sort of reputations and statistics that are tracked from both the provider and customer.
In web hosting services for example, website reputation can be tracked from 3rd party reputation systems such as BrightCloud Threat Intelligence.

The infrastructure that you are hosted on really matters to SEO and accessibility. We all have seen the Google red warning page when trying to access a BAD website, right?
If you are in a cloud hosting full with such BAD websites, you could be facing many issues that are sometimes unresolvable.

Same scenario applies with the Email services and in this blog post we will take a closer look why an SMTPBOX is good for you and what are the benefits.

Estimated reading time: 3 minutes, 45 seconds

How to create great content

Feb 082021

Create great content

The phrase “great content” frustrates the spit out of day-to-day business owners.

The struggle for creating great content is because we aren’t used to associating quantitative metrics with it. Many believe that great content is an art not science. Thankfully this isn’t true. Creating useful content is an evolutionary process guided by specific metrics.

Content marketers have many tools for creating relevancy and trust with their audience. Content can be packaged as email, video, audio podcasts, online mini-sites, downloadable PDFs, physical direct mail, and more. The challenge is creating and implementing a methodology that is versatile enough to apply to many content types. Today, I’ll use our Profitable Content Methodology to dissect what makes a “great blog post.”

Our 5-Step Profitable Content Methodology

 

Estimated reading time: 3 minutes, 6 seconds

SMTPBOXES APIs

Nov 142020

This post is intended to describe our 2 APIs that we have at this moment (14.11.2020), and could be updated as SMTPBOXES upgrades as well.
The first API that we are going to talk about is:

FRAPI (feedback response API).

This API serves as feedback to any web application you have by providing bounce statistics from the email letters sent via SMTPBOXES simple online platform (SOP) or your web application / SMTP Client.

With the help of the following figure, we will try to explain the entire email sending and bounce handling process. It really isn't that difficult that it seems.

Figure 1
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 Let's go from the START of this scheme and follow the workflow.

Estimated reading time: 4 minutes, 0 seconds

B2B Social Media Marketing Tips

Nov 092020

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So yet another person has told you your company needs to use social media as another contact point with your B2B clients. You’ve even studied up some on what B2B social media marketing is and begun to gather a pretty good pool of friends and contacts on Facebook and Twitter. But you may find those contacts tend to be individuals interested in your company rather than other companies looking to do business with you. What now?

The difference in social media solutions for B2B as opposed to B2C is not a matter or reinventing the wheel, but rather of refining your focus. By observing some established principles of effective social media combined with focusing on the social media tools best suited to your type of business, you can make social media work for your company. Here are some general observations and principles that will help make your B2B social media marketing efforts successful.

It’s Still About People 
– Companies don’t communicate; people do. Generally, the way another company becomes connected to yours through social media begins with one person in that company following yours. Learn to watch who has requested friendship on Facebook or is following your Tweets. Look for decision makers and focus on communicating back with them like you would a human being, not a “fan” or “follower”.

Be a Giver, Not a Taker – Social media is about joining in a conversation, not grabbing a bully pulpit. If the manager of another company requests to follow you don’t immediately start spamming him or her with sales information. Monitor what is going on with companies you want to do business with and join their conversation. This takes some time and doesn’t show the immediate results some would like, but over the long haul it works

Say Something Worth Hearing – Busy people don’t read blogs and tweets for recreation. They are looking for worthwhile information. David Armano, Senior Vice President of digital marketing firm Edelman Digital puts it this way; “The key is to provide value through thought leadership.”  Executives, hard pressed for time, often don’t have time to plow through a 30 page white paper, but a four minute informative video clip or presentation they can link to from a Tweet may be just the ticket to elevate you to expert status in their mind.

Make Friends with LinkedIn – Many professionals and companies are missing the point of a targeted social media tool like LinkedIn. Make use of the Q&A section where members from different companies are already looking for answers to their industry questions. Those asking these questions are a built-in audience for those who can answer their questions.  Join groups that a relevant to the type of business you are in. Start a topic on your own and thus build an audience of businesses managers who need the information and service your company can offer. Spend as much time on your LinkedIn profile as you would an ad in the paper, if not more. The ad will be yesterday’s news before long, but nothing ever truly goes away in the cyber-world.

Estimated reading time: 2 minutes, 47 seconds