If you’re not a developer, but you work in tech, the term API is probably something you understand in a conversational sense. You likely know what it stands for (application programming interface), and perhaps your teams use APIs to do their job—or maybe it’s even the product itself.
Understanding the deeper principles behind APIs will help you better market, sell, or use these technologies yourself.
This post explains how APIs work, how developers build them, and how to use them (with real-world examples).
Getting to the inbox should be a sender’s number one priority. After all, campaigns and emails can’t be successful if they never arrive.
Even the most experienced senders run into occasional inboxing issues. Email is constantly changing and evolving as a communication channel, which means senders must change and evolve with it. Determining how and why your emails are ending up in spam is key to taking advantage of the power of email.
Emails get sent to spam for a wide variety of reasons, with no one-size-fits-all reason or solution. Every sender’s situation is unique. From fixing misleading language to improving a poor sending reputation, we’ve compiled our list of best practices to outline how to remedy a spam problem.