Jan 042021
For more than a decade, email has been the marketing channel that delivers the highest ROI. A study from McKinsey & Company reports that email marketing can be as much as 40 times more effective at reaching target customers than social media.
At the same time, we’ve seen the emergence of Chatbots, which can be effective when people engage with your website. Forty-five percent (45%) of consumers report they prefer to use chatbots to communicate with brands when it comes to getting a quick response, while a survey by Campaign Monitor revealed email was among their most important channels to customer communications.Estimated reading time: 4 minutes, 47 seconds
Nov 122020
While we used to drop business cards in fishbowls, the internet has ushered in a new era of lead capture.
Email marketing is the gold standard in customer communication in 2020. According to McKinsey, email is 40 times more effective than social media at reaching and engaging consumers. Why? Because most emails are opened, and email is native to our mobile phones.
So, if you want to keep pace with your competitors, you must collect emails and engage your users with tools like Campaign Monitor. Let’s take a look at some of the best ways to collect emails.Estimated reading time: 6 minutes, 3 seconds
Nov 072020The days of “email blasts” are in the rear-view mirror, and today’s modern marketers are aspiring to send highly targeted, personalized email campaigns that deliver relevant experiences to their subscribers.
Consumers expect to see the right message to the right person at the right time. This is the new age of Email marketing.
However, to power those messages, marketers have come to realize they don’t just need a large email list–they also need a quality email list.Estimated reading time: 4 minutes, 12 seconds
